 |
 |
Home | |
Radio | |
Television | |
Internet | |
Sponsorship & Promotions | |
Contact Us | |
 |
| Home |
| About |
| Region Coverage |
| Planning Grid |
| Representation Sheet |
| Postcode Search |
| Suburb Search |
| Contact Us |
| Home |
| About |
| Region Coverage |
| Broadcast Signals |
| Contact Us |
| Home |
| Contact Us |
| Home |
| Contact Us |
Integration & Activation
Integrated Offerings
Regional Mediaworks' Integration & Activation department, known as "I&A" offers clients a unique cross-media platform to promote their product and engage the audience in creative non-standard advertising methods. Based on client objectives, I&A can utilize the many I&A-controlled properties to create a highly effective promotional campaign, or program integration / sponsorship opportunities.
Properties Include
- Sponsorship of various syndicated radio programs on the Hit Music and Local Works Streams
- Sponsorship of Southern Cross Ten Programming
- Promotional Pages on website www.theradio.com.au
- Access to nationally syndicated radio programs for interactive radio promotions
- SMS short-code phone numbers
- Product Sampling
- Event Development and Management
- Branded Content
- Competitions & Promotions
Why I&A?
Regional Mediaworks' Head of Content, Ben Parsons, introduces the concept of I&A (Integration & Activation).
This video outlines why I&A is vital in making our Television and Radio programmes the best choice for Local and National clients.
 |
I&A Examples
Below are some examples of the work our Integration & Activation department have recently produced. If you would like further information just go to the I&A contact page.
Theme Nights
Theme Nights are nightly sponsorship opportunities airing between 6pm - 10.30pm on a nominated night across Southern Cross TEN.
Theme Nights are presented by talent that is reflective of the client's brand and Southern Cross TEN, appealing to core target demographics. The presenter will host the night by appearing in a series of hosted segments with the client message and/or product integrated within them.
Below are some examples of Southern Cross TEN Theme Nights.
Energizer Theme Nights
Not only was it the finale of Australian Idol, but viewers right across Regional Australia were also introduced to Southern Cross TEN's most innovative integrated programming property - The Theme Night, as sponsored by Energizer Ultimate Lithium Batteries.
Regional Mediaworks' 'Theme Nights' are an innovative cross-platform opportunity, giving clients and their products exposure, not only on Southern Cross TEN, but also on 25 Regional Radio stations across our Hit Music Network.
| |
| |
| |
Dominos Theme Nights
Below is another example of a Southern Cross TEN Theme Night, this one sponsored by Dominos Pizza. This particular Theme Night aired on a Sunday night during top rating Southern Cross TEN programmes, including The Simpsons, Merlin, Masterchef and Rove.
| |
| |
| |
TV Specials
Regional Mediaworks has produced numerous TV specials featuring selected artists. The specials combine pieces to camera with video clips and exclusive interviews with featured artists such as P!nk, The Offspring and Green Day. The TV Specials are scripted, recorded and produced in house by Regional Mediaworks.
Below are some examples of the TV Specials that have aired on Southern Cross TEN.
Lowie 'Off The Record' Music Special - The Offspring
Hosted by Craig ‘Lowie’ Low, these music specials are a half hour TV program, which features a particular artist – in this case, The Offspring. The specials air on Southern Cross Ten and consist of up to 4 tracks from a featured artist and include video clips and pieces to camera, with Lowie as the narrator.
Regional Mediaworks has also produced music specials for Green Day and P!nk.
| |
P!nk TV Music Special
This special two hour program on Southern Cross TEN coincided with P!nk's Australian Funhouse tour. The show generated audience participation by asking viewers to SMS in for their chance to win a double pass to see P!nk in concert. The campaign proved to be very successful and included concert footage, film clips and interviews with P!nk.
| |
Hit List TV - Divalicious Special
Hosted by Timmy & Renee, from the highly successful Regional Mediaworks radio programme, The Hit List, this Southern Cross TEN TV special featured film clips from some of the chart topping diva's on today's music scene. The diva theme saw Timmy & Renee hosting live from Warner Brothers Movie World on the Gold Coast as they presented clips from artists such as Beyonce, Katy Perry and Britney Spears.
| |
| |
| |
The Life Of Queensland TV Special
Hosted by Paul Gale from the Gold Coast's Hit Music stations 90.9 Sea FM and Big Brother star Bree Amer, this television special focused on 'The Life of Queensland'.
Helping to celebrate Queensland's 150 year anniversary, this Southern Cross TEN TV special included top Queensland landmarks, fun facts, interviews with some of Queensland's most influential people and the history of the Sunshine State which helped shape the way Queensland is today.
| |